So, as a result, Google's going to lower the rank of your website and give it less visibility in search as it resulted in a poor user experience. And Google always wants the best experience for all of its users. So, page speed is super, super important. I'm actually going to go into page speed in a little bit more depth later on in the course. Number three, links are dead. This is probably the one I see the most often and it's probably the one that is the most untrue. Links are super, super important in Google and, again, later on in a course, I'm going to show you exactly how important they are. And I'm going to show you the results you can get if we do utilize the links in the correct way. So, link building is definitely not dead. Number four, higher keyword density helps you rank. False. This used to be true in maybe 2011, 2012, maybe 2013 as well. That was when Google's algorithm wasn't as advanced as it is now. Back in the day, you could literally create a page on your website, chuck your keyword on the page as many times as you want, and you'd rank at the top of Google because you mentioned the keyword so many times on your page. However, Google's algorithm is way more sophisticated now than it was back then, so these old tactics no longer work. Number five, buying Google ads helped with organic traffic. False. This is 100% false. I've tested this myself multiple times on multiple websites. Buying Google ads does not give you any increase or any benefit in the organic search listings. Number six, more pages help my site rank better. False. This isn't true. Adding more pages to your website is not going to help you get higher on Google. When it comes to SEO, the main thing you want to focus on is quality over quantity. Publishing five really high-quality pages is way better than publishing 500 low-quality pages. So, when it comes to SEO, please do focus on the quality. If you do that you're going to be sure you're going in the right direction to get in your website to the top of Google.